ASOS - Spring / Summer Edit

 Everyone's favourite online shop, ASOS, have come up trumps again this S/S. I still remember this online brand as being my first toe in the water of online shopping, I bought a dress for the work Christmas do, and it was a dress that was 'seen on' Christina Ricci.... it was and still is, one of my favourite dresses. I remember thinking that ASOS was going to be big, and well, year after year I have really enjoyed watching this very 'simple' brand grow. I can safely say year on year, their season transitions and new collections always bring a certain something 'else' than other High Street brands. To me, they are always a little more 'high' fashion than just generic - I always see something a little different, in a good way.

Largely using the 'Sports Luxe' trend, ASOS are getting heavy handed into colour blocking in a new effective way: matching colours with colours, only a mere tone apart from each other: who knew there was so many different shades of tangerine? Mixing layering in a cool casual and very very wearable way - mixing turn-up coloured jeans with cropped tee's and longline shirts - add in some high top trainers and sunnies and you have an outfit fixed and ready for just about anywhere. For a more polished look ASOS have teamed sheers with strong colours - accessorising with zany sunglasses and footwear to help the outfits come alive.
Another strong trend being seen everywhere is of course, tribal. ASOS bring a youthful addition in vibrant tribal print leggings that those of only pre twenties and size 10 can get away with. A trend that perhaps, is not so wearable for us all. Mixing tie dye prints and florals is a nice addition - fitting for a nice laid-back day at the beach/town/home.

What do you think of ASOS new edit? how wearable is Sports luxe? and what do you love about this new season?

Another good edit for this SS12.